BENYLIN & SINUTAB
SUMMER COLD
OR ALLERGY?
Gamified Social Media Campaign
to drive engagement with cold
and allergy OTC products in
summer.
BENYLIN & SINUTAB
SUMMER COLD
OR ALLERGY?
Gamified Social Media Campaign
to drive engagement with cold
and allergy OTC products in
summer.
CHALLENGE
Get busy people to understand the difference between colds and allergies in the summer months and empower them with the right information and tools to ask for Benylin or Sinutab instore.
INSIGHT
It’s difficult to get engagement in the OTC category as medical regulations are strict and the messages to deliver are largely functional.
SOLUTION
The ‘Know the Difference’ campaign used everyday things that get confused as the hook to signpost the symptoms, and direct the viewer to either Benylin or Sinutab as the solution.
40 unique assets including social stories, feed ads, a ‘fake live’ video gameshow, voting polls, YouTube bumpers, AdColony interactive end cards and display banners.
TikTok UGC content utilising native features like filters and stickers.
RESULTS
0
%
Benylin sales growth
RESULTS
0
%
Sinutab sales growth