FUTURELIFE
FUTURE
CHAMPS
Integrated campaign that
included an on-pack
Augmented Reality
experience.
FUTURELIFE
FUTURE
CHAMPS
Integrated campaign that included an on-pack Augmented Reality experience.
CHALLENGE
To launch a new line of FutureLife Kids Cereal with 3 flavours that appeal both to kids and the health concerns of moms.
INSIGHT
SOLUTION
We created an integrated campaign that included an Augmented Reality experience – a first for South Africa’s cereal aisles. Launched by scanning a QR code on pack, Buddy, Flora and Lenny – a team of characters that represent each of the 3 cereal flavours, came to life, jumping and skating about breakfast tables from behind the pack.
From 3D animation to social media script writing, POS and the AR experience, Buddy, Flora and Lenny were all given unique personalities, mannerisms, and voices – and even a signature dance move that would make them fun to engage with and memorable.
RESULTS
of annual target in
launch phase.
