First off, real talk – this blog post is just to provide a little insight into what the current gaming stats are, who the audience is, and shed some much needed light on where the gaming world is at, and why it’s an opportunity for you.

So if you’re a marketer or a gamer, or realistically, both – listen up. It gets interesting.

63% of Mobile Gamers are Women

Say what now?! Yep, you read that right. The majority of mobile gamers are women (brace yourself) in their 30’s! In fact, more than 50% of gamers are older than 34. They’re moms who are just for the love of god trying to escape the chaos of their everyday life. They’re your escapism user.

But, and this is a big but (like mine in my lockdown track pants), the world of women gamers doesn’t stop there. Console, PC, you name it. Women gamers are making have made a real name for themselves in the gaming world. Maybe one day they’ll just be referred to as gamers *cough*.

Anyway, enough with the brackets and strike-throughs, let’s talk about why this is important to you and your brands.

It’s simple.

In-app advertising is the ideal method to reach an audience that most brands are targeting. Millenials are currently the dominant purchasers in any society. They’ve got their own families, a solid career, and as we said before, they’re using mobile games as escapism. What better moment for a brand to reach them as a brand than when they’re letting their guard down and taking a breather? That’s the in-app, or in-game, advertising opportunity. Interested to find out more about this? Get in touch!

Stat Time!

The global e-Sports industry is growing at a rate of 30% year-over-year.

(Source: PR Newswire)

The PC gaming market is set to be worth $45.5 billion in 2021.

(Source: Statista)

Is the video game industry bigger than Hollywood? Absolutely! Video game sales statistics show that the revenue from the gaming industry overshadows the movie and music industries, combined!

The global box office revenue in 2018 amounted to $41.7 billion, while the gaming market generated $151.2 billion. I repeat, $151.2 billion.

(Source: Fortunly)

The average gamer is 34 years old, owns a house and has children.

67% of parents play video games with their child at least once a week.

(Source: ESA)

What does this change that we see in society’s attitude towards gaming mean for marketers and brands? Do you have a product targeted towards Millenials or Gen Z, or both? Then advertising in the gaming industry is a foolproof way to reach your target audience. For an incredibly insightful take on marketing and the gaming industry, check out our Strategy and Digital Director’s article here.