Our chief word-herder, Patrick Hyland has some pretty ‘out there’ opinions on what brands could or should be doing better in these distinctly abnormal times.

This is No Normal

Why is it that in the midst of one of the great human upheavals of our times, are we (with our maverick’ minds, our understanding of human interaction, human nature and the spirit that moves us) producing such generic, interchangeable, soulless pap? People are suffering to a backdrop (with a few notable exceptions) of sanitised messaging equivalent to Thoughts and Prayers tweets, communication with all the genuine empathy and heart of a few multi-millionaire schlebs gathered for a rousing chorus of Imagine from their lockdown mansions.

Read Patrick’s incredible article further here.